Issues and Challenges of Social Media

The Importance Social Capital and Trust

Social capital refers to the institutions, relationships, and norms that shape the quality and quantity of a society’s social interactions. – The World Bank

Social capital is essential in any business. The better that people in businesses get along together, the better they are at working together and collaborating – giving a better output than if every employee was working in self-interest.

Trust is also super important in a business. Distrust between employers and employees can put stress on the business relationship, which usually leads to the employee not wanting to be at work because they feel like they are being constantly watched and checked up on. However, trust in a business means that all employees can work comfortably, knowing that their every move isn’t being scrutinised.

Issues and Challenges of Social Media

Many businesses have different issues with adopting social media in their business. One of the main barriers is executive resistance. Many business executives believe that if they enable social media, it could result in a reduction of productivity or produce a risk for the company – it could produce legal challenges if people post inappropriate things online.

Another typical case is the fact the the executives or senior leaders of the business are more comfortable with using paper-based methods over computer-based methods. Paper is a tool that senior leaders are used to and are comfortable using, so are cautious about changing to a kind of technology that they aren’t too sure about how to use exactly.

Negative Aspects of Social Media for Business

Social media is growing quickly and so it makes sense that it has also accessed peoples work lives. It can be a great tool for businesses to use to collaborate, combine and share information and projects with colleagues and the public. But that also means that it is easy, when you’re at work on a computer, for your mouse to slowly move to the address bar and start typing f a c e b o o k . c o m. This is one of the downsides of using social media at work, employees using an increasing amount of time checking what their friends are up to, or seeing if anyone retweeted your latest tweet. Access to social media also allows employees to easily send information to people outside the company, information that could be confidential or give access to an organisations network. A big concern for employers is the fact that anything that a work computer is used for, even if the employer had nothing to do with it, can be pinned on the employer and the business can be faulted for ‘letting’ any employee take part in uninvolved illegal or unethical action.

These are some of the reasons that businesses have started mitigating this behaviour. A big way that this is being done is by employers monitoring the use of electronic devices. Employers at many businesses have access to all work computers that use the server to check on what employees are doing online.

This does have limitations however, as many people take their own phones or even laptops that can access the internet and cannot be monitored by the company.


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